It’s been proven that email marketing is an ideal way to reach your target audience. Combine this with clever design and it can make an email more readable, attractive and effective at relaying information.

Many people have the misconception that designing an email is just like designing a small, one-page website… in many ways it is.
However, although the same design principles are still important, there are some major differences on how the end user views the content as well as how it is built. Understanding these will make the difference between a tiny web page shoehorned into your inbox, and a valuable, readable, multi platform email.